Heeleys Launch in the UK

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Heeleys in the space of two years have grown massively. From small beginnings the shoes that have a wheel in them called Heeleys have gone from the odd person having heard of them to entire pockets of the country to going crazy for Heeleys shoes.

Back in September 2004, Heeleys in the UK really began. With the support from Heeleys (correctly spelt Heelys) in the USA a sole distribution agreement was set up and FlyWalk began retailing Heeleys to the UK market shortly after in November 2004. Early on Heeleys were unheard of, only those who had been to parts of the USA previously or those who knew about them.

Many people had no idea what these shoes were. Comments on Heeleys as riders would Heely past would be, "Mum, he's floating" or "What the?!..". There would be gasps and looks everywhere these UK Heeliers would ride.

Heeleys over the course of two years since September 2004 have taken a dramatic upwards turn. Ask many children & teens and they'll now know what these shoes are. TV adverts on Nicolodeon, appearances on Dick'n'Dom via the BBC, and various Newspaper articles have brought Heeleys to the attention of the UK public.

Parents are thinking Heeleys will only be a temporary in thing, but with popularity & demand for these Heeleys shoes growing so much worldwide, these shoes seem set to stay!

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